Especially for you, songhwa by Jeong

       Brand Concept :

       Contemporary brand highlighting Hanbok’s graceful 

       and sentimental aesthetic by bringing together tradition and modern style

      Songhwa brings the aesthetics of hanbok to everyday life

      Haejin, a brand that reinterprets Songhwa in a modern way

                                                                                                       Songhwa CEO Jeong haejin

Designer History

2023  Hallyu Collaboration (Hanbok wave) Development Designer,

Designer for SUZY to represent hanbok in New York’s time square

2023  Hanbok work uniform designer

      -Incheon Airport Korea cultural heritage Foundation Promotion Center

      -Gwangju Folk History Museum

      -Gunsan Golf country club

2022  Appointment of designers to participate in hanbok uniform designer,

   Ministry’s Korean Craft & Design Foundation

2021  World Cutural Heritage Andong Supporters custume designer

2020  Craft and Trend Fair Hanbok hall exhibition

2016  New brand designer prize

2016  haejin launch

2012 Songhwa by Jeong launch  

School of the Art Institute of Chicago, Bacheolor of Finr Arts focusging on Fashion Design with honorable mention